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Thursday, February 23, 2012


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Hi Jim Welcome back! I've enjoyed keiepng up with your travels on Twitter (via my personal @AtlCavalier) :) Thanks for sharing Todd's and your thoughts on what I think is one of the most important factors that will drive brands/organizations/individuals success in the social arena. Goodwill is a product of the right intention usually one that puts the other party's needs/interests first instead of one's self. My sense is that brands such as Comcast and the others you cited are successful on Twitter because of the individuals behind them who have the right intentions in the first place. Those individuals focus on helping and serving their peers in the community, rather than broadcasting and boasting messages to the masses. The right intentions come through and speak more powerfully than any marketing/advertising campaign ever could, so those thousands of followers/blog readers share in the goodwill experience and are more willing to convert that person's goodwill experience into brand trust. Very powerful, indeed.Cheers,Michelle Batten@iMWConnect


Hi There!Thanks for considering cimong back to us. If there is anything our team can do to help with the set up or get you some win-back offers, feel free to email us at the address below. We'd be lucky to have you with us again.

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