Deloitte study overestimates number of customers dropping cable television

Where Did Nine Million Cable Subscribers Go? [All Things D] 

A recent survey conducted by Deloitte attempts to put some definition to the number of cable customers that are dropping traditional cable television for online video. 

Deloitte's survey found that 20% of respondents either have cut the cord or might cut the cord in the near future and rely solely on Netflix, iTunes or other over-the-top video sources. Nine percent claimed to have already cut the cord, while 11 percent say they may do so soon.

Deloitte has expanded its survey results and claims that 9 million people have recently stopped paying for TV programming. The problem with that theory is that the cable industry's subscriber numbers for the past year don't reflect that or anything close to it. 

Deloitte hasn't yet responded to All Things D's request for clarification about the discrepancy in the numbers. 

 

Comments

[TechFlex]

Their willingness to simply go without pay television could be a sign that Internet TV services such as Netflix and Hulu are finally starting to entice people to cancel cable, though company executives blame the weak economy and housing market.

TechFlex

[TV Gratuite]

Very interesting article, does Deloitte clarify the discrepancy in the numbers sinci January ?