Cord cutters not replacing cable TV with online video [NewTeeVee]
Leichtman Research Group has released the results of a survey that indicates most households in the U.S. that cancel their cable or satellite subscription aren't replacing it with online video. The firm's data indicates that 8 percent of households have a broadband connection but not cable or satellite while 70 percent of households have both.
Comparing the percentage of households in those two groups that watch online video reveals that there isn't a significant difference between the two.
Of households without cable TV but that have a broadband connection, only 19 percent watch online video daily and 55 percent watch it weekly. That compares to 17 percent of cable TV plus broadband households that watch online video daily and 48 percent weekly.
So, there's not much of a difference in the online viewing habits based on LRG's research. And of those 8 percent of broadband-only homes, just 5 percent of those indicate that they ended their cable TV subscription because they could get the content they wanted online. That amounts to only fourth-tenths of one percent of all households in the survey.
The driver for ending cable service will be poor customer service - my recent experience with Charter being Exhibit A.
Cable has been a great option because it has avoided the two-year agreement trap. I would like to see the FCC limit/eliminate those agreements and give consumers more protections/recourse when companies take advantage of their positions.
Posted by: John | Monday, August 01, 2011 at 10:03 PM
Michael,
Have been meaning to catchup on your postings. Glad that you are still at it. Not only are they valuable to me as a loyal subscriber, but your insights are valuable to me as a teacher.
By the way - from CVG - we were offered an opportunity to move across the Kentucky river to Cinti; it was a good deal; but we would have had to give up Insight!!!
Seven years here in CVG, mid-town, not a model of middle-class ascendency, and have lost connection to the fastest, most stable Internet transfer rates I have ever experienced, twice. Once was a reset issue; another time it was a confusion of MAC addresses. The cable system has been a little sketchy at times, but that is more than likely the side effect of a 1991 TV.
Thanks for posting.
SW
Posted by: S Whit | Thursday, July 28, 2011 at 01:57 AM