Hulu vs. Netflix: What Device Are You Watching On? [Mashable]
Nielsen has taken a look at two of the top online streaming services - Hulu and Netflix - by polling over 12,000 users of both to see whether there are differences in how they use and the types of content users watch via each service.
Nielsen's results tend to confirm the wisdom behind Netflix's strategy to get their service on as many different devices as possible from streaming set-tops to broadband-connected TVs to gaming consoles. Half of all Netflix usage occurs on one of three gaming consoles - the Ninendo Wii, Sony's PS3 or the Microsoft's Xbox. In fact, the Wii accounted for 25 percent of all Netflix viewing alone.
That compares to 89 percent of all Hulu viewing occuring via a computer. On that count 42 percent of Netflix viewing happens on a computer. Connected televisions only accounted for 6 percnet of Netflix and 2 percent of Hulu viewing according to Nielsen.
As far as the type of content viewed, Hulu's smaller movie catalog and current TV episodes results in a predictable ratio of 73 percent of users watching TV and only 9 percent viewing movies on the service. Netflix usage skews the other direction with 53 percent using the service for movies and 11 percent for television shows.
Following the announcement earlier this year by Netflix that their members had enjoyed more than two billion hours of streamed video in Q4 2011, a recent Nielsen survey shows 19 percent of the respondents prefer to use the service for TV or TV-like programming, an increase of eight percent compared to 2011. :)
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