ESPN 3D to Broadcast Big East Hoops Tournament [Multichannel News]
Over the past few months, ESPN has announced and heavily-marketed 3D coverage of the BCS Championship Game and the Masters PGA Tournament. They’ve also announced a 24/7 3D network.
Now ESPN is announcing full 3D coverage of an entire NCAA basketball conference tournament. The Big East Tournament which includes a total of 15 games played over 5 days in New York’s Madison Square Garden has always been a major focus of ESPN in early March. Over the past several years, the network has aired all of the tournament’s games on its family of networks, with the majority of the games appearing on prime-time on ESPN’s primary channel.
This year, ESPN will broadcast all 15 Big East Tournament games in 3D. This announcement comes on the heels of the announcement of 3D coverage of 2011 NBA Finals this June.
ESPN continues to make major 3D programming announcements. It will be interesting to see if 3D can grow as much as ESPN clearly believes that it will. For now, only a handful of consumers own TV's capable of 3D viewing. Delivering 3D content requires a great deal of bandwidth and with so few TV's out there at this point, we are watching developments closely but not yet ready to allocate the substantial resources to the up-to-now nascent market.
Pfff.... 3D will be niche until porn gets heavily involved. I mean seriously, imagine the possibilities! ;)
Posted by: Nate Hiatt | Wednesday, March 02, 2011 at 06:30 PM