Insight’s Louisville network going all-digital

  Earlier this year, we announced that Lexington and Northern Kentucky would be Insight’s first two markets to transition to an all-digital format. Once that transition is completed, customers will have access to more than 100 HD channels, multi-room DVR and the fastest Internet speeds available.

At that time, I told you that we planned to make this digital conversion in each of our districts and to “stay tuned.”

Today, we are announcing that Louisville will be our next market to transition to an all-digital service. As a result, these incredible TV and Internet products that we announced in Lexington and Northern Kentucky will also be coming to our customers in Louisville.

In early December, we will begin communicating with our customers to tell them what they need to to in order to prepare for this transition, called the Digital 6.10 Upgrade. Channels that are currently transmitted in analog will be provided in digital after this conversion.

As we’ve done previously, we’re committed to making this conversion as seamless as possible. In fact, you might be interested to know that we’re very close to reaching the 100% mark in Lexington of customers who have access to digital and we’re now well above 95% in Northern Kentucky. And that's no small accomplishment. Remember it's not just about the big TV in the family room (which is likely to be watching digital already) but also the seldom-used TV in the guest bedroom as well.

I’ve said this before, but it bears repeating; this is a complicated process that won’t happen overnight. We’ll be certain to keep you posted about our progress as we work hard to minimize any disruptions caused by the process. When we begin to transition channels in Louisville – something that won’t begin to happen until next year - we’ll be communicating to every customer to make sure the transition is as seamless as possible.

And as I previously mentioned, for those of you in other Insight markets, stay tuned. We will be announcing the timing of the rest of the districts as soon as we finalize our schedule.

Comments

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kirk-0
great post. i love hearing about the history. you ever visit the bay model in sausalito? i wonder if shit creek is represented.

[M. Sullivan]

We are getting different information from Insight. When we called Insight, we were told that if we have a new HDTV with a digital tuner, we did not need the mini-box. Then, when the technician came to install the mini-boxes on our older tvs, he said we did need the box for the HDTV. But after talking to us, he said he thought we were right and he was wrong. So what's the answer Insight???

[Jerry]

Insight has me looking for another service. I loose the local broadcast HD. I loose the ability to record one channel and watch another. The new channels I gain.... well let me say I'm not too interested in Shopping Networks or local programming.

[Rolly Hoyt]

Isn't disingenuous to say "the most HD for free" now that mini boxes are required for all sets without DVR boxes?

The mini boxes appear to take away the HD feeds of local over-the-air stations. Thus to get HD on every set in the house, I now need to pay extra for DVR converters for every set. You aren't charging to get the HD programming as a package, but you are charging to get access to the programming.

And while I'm sure technology will evolve considerably by the time the 75 cent charges for the mini boxes kick in (or at least the business model will change), it appears to me like this all-digital conversion is a way to upsell subscribers to more expensive converter boxes. Not a smart move with a growing number of content providers vying to send what they have down the cables and airwaves into my house.

[Dave]

How about the ability to set DVR remotely?? Other service providers have had this option for YEARS. How about some proactivity?!

[Nate Hiatt]

Where are these new HD channels we keep hearing about in NKY??? Getting tiresome Mike that we're not seeing any, yet it's being used as a marketing point.

[www.facebook.com/profile.php?id=1558992255]

The mini-box is a digital to analog converter and when it is installed, a few things go away. People with dual tuner VCRs (there are some out there) lose the ability to record one channel while viewing another and people with HD sets connected to basic cable lose their "clear view" or "local" HD stations without installation of another splitter and a "A/B" coax switch. Insight needs an intermediate digital solution to receive HD without the DVR which appears to cost 50% more through Insight than it would with satellite. I have several HD sets and am already paying for two DVRs and a cable card but my HD viewing on the patio has become a very inconvenient process the Digital 6.10 appears to have caused, not alleviated.