Nielsen: Facebook Now the No. 3 Video Site [NewTeeVee]
Facebook has taken a huge jump from the 10th largest video site in September of this year to the third largest in October, according to Nielsen's latest VideoCensus. The social networking site increased its video streams served from 110 million to 217 million over the month, with viewers moving from 23 million to 31.5 million. Facebook dethroned several aggregated Microsoft video sites from the third place position, a spot they have held for several successive months.
YouTube continued its dominance of the top position, with the Internet's most popular video portal serving up 6.6 billion video streams to nearly 106 million viewers. Hulu took the second spot, with 632 million streams served to over 13 million viewers. Overall, in the U.S. 138.6 million unique viewers watched 11.2 billion video streams on the Internet in October. That comes out to over 80 streams per viewer for the month, with each viewer averaging 212.5 minutes of online video viewing for the month.
Facebook's jump indicates the growing use of video in social networking. As NewTeeVee indicates, there is potential for Facebook to use their newly gained third-place position - and 300 million strong user base - to get into the long-form video business to compete with second-place Hulu.
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