It's been a busy week around here. Monday, I wrote about the launch of Digital 5.0 and followed that on Tuesday with the advance news about Broadband 30.0. Customers posted comments and wrote emails sharing their reactions, which I genuinely appreciate. I thought I would take a moment to discuss some of the more prevalent comments.
All Digital Service
A few questions came in about our all-digital roll-out. Some customers, who prefer to continue to watch their analog TV's without a set top box, voiced concern that they would now need one. That is not the case. Customers who do not have a digital set top box will continue to receive our classic cable lineup in analog, allowing their TV's to continue to function.
A lot of our planning today is about freeing up more bandwidth for more
advanced services for all of our products. Whether it's more HD,
faster broadband speeds or new advanced phone features, bandwidth is needed and analog TV channels take up a huge amount of valuable spectrum.
Therefore, everyone should understand that, although we intend to continue to deliver analog channels for some time to come, the entire television delivery standard in the United States is in a state of transition. Over the long term, we will phase out most analog transmission and will ultimately require digital-to-analog converters for analog TV's to continue to function -- much like the over-the-air broadcast TV transition last June.
For those of you who have a digital set top box, when you tune to any of our classic channels which were previously available only in analog, you will automatically receive the crisp, clear digital signal we are now transmitting.
Functionality Improvements
Aside from making every channel 100% digital for great picture and sound quality, we’ve added new DVR features with overlap protection and live recording extension, so you don’t
have to worry about recording conflicts if one recording runs long when
another is starting. We also made our on-screen guide easier than ever to use.
We've also added a great feature to our On Demand service, allowing you to begin watching a program in one room of your home, move to another room and pick up right where you left off to finish it. It's a great feature that works with all Insight Digital receivers. And if you don’t have time to finish
your On Demand selection, you’ve got more time with extended movie
rentals —a number of movies are now available for 48 hours instead of the usual 24.
High Definition Channels
Some of you asked why we didn't launch more HD channels. I mentioned on Monday that Digital 5.0 wasn't primarily focused on HD, although we did add a few new channels in every district. Instead, 5.0 was more focused on an upgrade in functionality and video on demand.
That said, we believe HD is in the center of the future of television and we will continue to add more and more HD channels in future digital releases. As for this release, I'm sure that once you have experienced some of the new features included in Digital 5.0, you will agree that the newest release has some great new stuff.
Broadband 30.0
Advanced broadband users have told us they would like more speed, especially upstream. On Tuesday, we gave readers a preview that we intend to launch a new 30/3 service in the near future. Broadband 30.0 will increase download speeds by 50% over our current premium speed and will double our premium upload speeds to 3 meg.
Some have asked if it will be free. The answer is no -- there will be a premium charged for the new service. The new Broadband 30.0 service will be priced at a $15 monthly premium over the cost of our 20.0 service. For those who really require these cutting edge speeds, I believe we have priced 30.0 to be affordable for most residential users.
Future speed enhancements will come after we launch the next-generation cable modem platform, DOCSIS 3.0. We are working on the final touches of those plans and will tell you more about it first, right here.
Meanwhile watch for the availability of Broadband 30.0 in your neighborhood.
In Closing
As most know, I like to be candid with you so I would also like to answer a couple of specific emails, posts and requests.
"MRN" posted the following comment:

You wouldn't hear anything from Insight on the MLB Network because they are not part owners in it. It is primarily owned by Major League Baseball. Comcast, DirecTV, Time Warner and Cox Communications have minority ownership of the new network, with MLB retaining a controlling two-thirds share. Insight only carries the NFL Network because of how big a fan Mr. Willner is of the New York Gaints.
Here's the scoop. We'd love to carry the MLB Network but have not been able to come to acceptable terms with them as yet. All I can promise at this point is that we will continue to try to reach an agreement during the off season. As for the NFL -- it's true -- I'm a fervent Giants fan. But I can assure you that my personal preference has absolutely nothing to do with any of the programming decisions we make. We have a highly competent and professional team of product specialists who research consumer trends, specifically in our markets, and then attempt to arrive at an agreeable deal for carriage.
By the way, most of our programming specialists are Cats or Cardinals basketball fans so the theory doesn't hold up.
Others readers were very clear about some of the additional HD signals they would like to see. While we are getting our network ready for more advanced services and HD channels, we also are working very hard with all of the major programming suppliers to come to acceptable terms to enable us to consistently roll out new HD channels in the coming releases of Digital service.
So, that's a recap of the week's announcements with some answers to the most-asked questions. Thanks for your feedback and be assured that we will take your individual suggestions very seriously as we make decisions for future releases.
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