Time Warner Cable announced late last week that they would postpone their test of consumption-based billing for broadband service. Flat-rate proponents may be reveling in the belief that they won the mother of all battles and if this was a permanent nail in the coffin of consumption-based billing, I'd say that might be true. But Time Warner announced a postponement, not a cancellation, in order to hear more from customers.
Here's part of what CEO, Glenn Britt said in announcing the delay.

"...we will not proceed with implementation of additional tests until further consultation with our customers and other interested parties, ensuring that community needs are being met," Britt continued. "While we continue to believe that consumption-based billing may be the best pricing plan for consumers, we want to do everything we can to inform our customers of our plans and have the benefit of their views as part of our testing process."
Unfortunately many broadband customers, both in the Time Warner Cable test markets and elsewhere, have only heard the misguided arguments of opponents of metered broadband. In an attempt to communicate the other side of the issue, let me explain, in bullet-point form, why consumption-based billing is actually pro-consumer.
- Networks would be more aggressively upgraded for new and advanced services
- ISPs could stop or reduce managing their networks during peak periods
- Online video would be more available and deliverable on upgraded networks
- Legal P2P services would be faster and more available
- Only a small percentage of customers would pay more (those who use the most bandwidth)
- Light users would pay less
- Most would see no change in their bill at all
Ironically, America's second-largest cable operator got into this situation partially because they were being totally transparent about their plans at a very early stage of their thinking. Perhaps it was too early because their plans hadn't be finalized. Indeed, they were still listening to consumers as they were developing the program. They also were totally unprepared for the onslaught of misinformation and misunderstanding that would swirl up around their plan.
Even without starting their test, I think the folks at Time Warner already have learned a lot. Unfortunately, it has nothing to do with the fairness, accuracy or acceptability of usage-based billing. The only way to answer those critical questions is by going forward with the very test Time Warner delayed.
Customers have become accustomed to paying a monthly bill for unlimited
broadband and if ISPs are going to change that paradigm, it's incumbent
upon them to explain the benefits to customers. Time Warner did learn some things though -- that ISPs have to be much clearer on what they are planning, and carefully and must simply explain why it would be beneficial to consumers. ISP's also need to be much clearer about who would pay more, who would pay less and who would pay the same when considering such a change.
If this emotion-charged issue results in a prohibition of usage-based billing, an ISP's ability to aggressively keep up with demand will be financially compromised. That will limit the speed of important upgrades thus limit the expansion of new bandwidth-consuming new services. At the end of the day, everyone ultimately will pay more for extremely heavy usage by a small minority of customers.
Also AWOL from this conversation -- consumption-based billing creates an environment that encourages consumers to become responsible self-regulators of network resources. That's a really good thing because it means that ISPs won't need to manage consumption for their customers. I've previously written that 5% of our customers would use over 80% of our network resources if the network was left unmanaged. Indeed, some of the leading critics of Time Warner's plan previously endorsed metered billing as a solution to the need to manage Internet traffic.
I suppose there's also a bigger thing going on here. Americans are sick and tired of the recession and they blame big business for it. Although there is plenty of blame to go around, there also is plenty of evidence to suggest that a lot of industries, particularly financial institutions, were terribly out of control, leading up to our economic woes. A new era of regulation is both popular and probably necessary.
But let's not go crazy either. Broadband is dynamic, job-creating and increasingly a central part of the future of communications and entertainment.
And it's very competitive. Fact is, if customers didn't like Time Warner's billing policies, they
could call up Verizon, AT&T or anyone else that competes against
them in their markets.
So, let's not knee-jerk react to regulating everything that moves. History consistently has proven that real innovation is born out of entrepreneurship and free markets.
This issue will take a rest for a while. But it's important that we keep talking about it. Time Warner was not looking to gouge their customers without regard for their ability or desire to pay. They simply were seeking an answer about how to cope with the rapidly changing nature of broadband services that are being launched today. We either have to be flexible or we will seriously lag the rest of the world in broadband acceptance for years to come.
And that's not good for anyone.
Recent Comments