Most Popular Superbowl Ad Created By Amateurs [Techdirt]
The creators of the most popular Super Bowl commercial were amateur directors who won a video submission contest. Remember that Doritos ad that involved a snow globe and a vending machine? According to USA Today's Ad Meter, the ad was judged to be the best of the most expensive television commercials of the year. I saw an interview yesterday with the creators of the ad who stated that they spent less than $2,000 producing the ad. Doritos awarded them $1 million for their trouble. Looks like there might be something to crowdsourcing your brand's Super Bowl marketing.
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