Professor Cory O'Connor, from Chapman University and formerly the Senior Vice President of Communications of The Disney Channel disagreed with my a-la-carte position in a comment he posted on this blog last week.

To fully review his position I am linking to his entire post as I want to give everyone an opportunity to consider his position.
Professor O'Conor did not, however, address the economic issue I raised in last week's post. Instead, he responded to an earlier post of mine in which I argued that a-la-carte would dramatically "dumb down" television by reducing the number of choices people have.
Professor O'Connor argues that there is too much junk on television. Frankly, on that I agree. But instead of reducing junk, government-mandated a-la-carte would increase the dominance of programmed-for-the-masses junk. Why? Because it will put serious financial distress on the narrow appeal and often much higher quality niche networks.
Referring to me as the industry "pit bull" over at his blog, Leprechaun Lexicon (that's ok, I'm pretty thick-skinned), Professor O'Connor should not misinterpret my motivation for opposing government-mandated a-la-carte. He suggests that I am protecting the status quo, I guess to protect the current business model.
He doesn't know me very well. I have a long and storied history of poking holes into current business models and habitual business practices. Just ask my colleagues.
Contrary to his comment that I am simply, "telling consumers to go jump off a cliff," in fact, I am deeply concerned about the ongoing economic viability of cable's video product. I understand that a-la-carte can sound very attractive when you ask, "Would you rather have the option to get only the channels you want and only pay for them?" Heck, I'd answer "yes" too if I didn't have the potential impact explained.
Why do I worry about the economic viability of today's video product? Because network fees are skyrocketing and only a fraction of those higher license fees are being passed along to consumers.
Something has to give.
I've heard the argument that a-la-carte could help solve that problem. Unfortunately, I just don't believe it. Instead, I believe it will dramatically limit the number of choices consumers will have which simply is bad for America. And, as I said last week, it will make the fewer surviving channels both more similar to each other and much more expensive to consumers.
I gather from his posts that Professor O'Connor was a Senior Vice President at the Disney Channel when, in 1995, they announced that they could no longer economically support a-la-carte distribution. They told their distributors that, in order to stay in business, Disney Channel would have to move to basic cable. Operators were required to agree to move it there or they would have to drop the channel at the expiration of their contract.
That was a business discussion between a single network and its distributors. It was not an industry-wide government mandate, applied to all networks and distributors. How many networks would find themselves in Disney's position with no alternative to going dark if the law required a-la-carte?
More than you could imagine.
Will DSL Survive? [Multichannel News]
There's
no data about how successful the younger generation is in fixing their
technology glitches, just that they're more confident when faced with
them. Overall, 48 percent of the people in the survey said that they
need help setting up and learning to use a new tech device.
DSL isn't going to die. It'll continue to shrink in market share without significant performance improvements, but there will be a significant market share for DSL for the foreseeable future. There are quite a few places where cable isn't an option and DSL is.
There are other places where cable could be an option, but install construction fees are prohibitive. I have tried to get Insight service at a few locations for one company, only to find install costs ranging from several thousand dollars to into 5 figures due to construction required to get cable into the building. There are undoubtedly numerous companies in similar situations. Those locations have DSL. Not that I blame Insight for needing that much money for install - no company can afford to spend $10K on construction costs to get a thousand bucks a year in revenue.
Unless LECs in the US find a way to implement ADSLv2 as many other parts of the world have, which offers similar speeds to what cable in the US currently offers, DSL will become the new dial up. But there will be a lot of people stuck on that "new dial up" until a better option is available. Heck, there are still a lot of folks stuck with "old" dial up!
Posted by: Chris Buechler | Wednesday, November 19, 2008 at 02:42 AM