In a major breakthrough, Sony has agreed to include the cable industry's Tru2Way platform in some of their new digital televisions.
Multichannel News yesterday reported,

The binding memorandum of understanding (MOU) reached by Sony and the six operators addresses how two-way, cable-ready products will be brought to market with interactive services like video-on-demand, digital video recording and interactive programming guides.
The deal also provides new ways for content providers, consumer-electronics manufacturers, information-technology companies and cable operators to cooperate in “evolving the tru2way technology” at CableLabs, the cable industry's research and development arm.
According to NCTA and Sony, key elements of the agreement relate to the deployment of a platform for "write once, run anywhere" applications and to the incorporation of secure digital interfaces that protect consumers' home recording rights along with copyright owners' rights to secure their digital content.
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