Time Warner Cable Revives Usage-Based Internet Plan, But Now It's Optional [Multichannel News]
Time Warner Cable announced this week that it plans to trial an optional plan for customers to purchase metered broadband. Calling it Essentials Broadband, TWC will initally roll out the plan for customers in selected Texas markets.
Essentials Broadband will be an optional plan for customers, and TWC is offering the plan as a way for its customers to save money. If a current TWC broadband customer signs up for the plan and stays under 5 gigabyte of usage each month, that customer will receive $5 off his or her monthly bill. However, if that customer were to go over 5 gigabyte for the month, an overage fee of $1 per additional gigabyte (capped at $25) would be assessed.
As opposed to punative measures for higher-usage customers with mandatory usage limits, Time Warner Cable is offering a value to those who use less bandwidth. Further, customers who sign up for the plan will have a 60-day grace period to get accustomed to the 5 gigabyte limit. During this time no usage fees will be assessed. Instead, customers will simply be notified if they go over the limit.
Customers who sign up for the new plan will have the option to opt in or out of the plan at any time and will also have access to a usage meter that displays bandwidth usage on a monthly, weekly, daily or even hourly basis.