FCC's DTV race car crashes... again
FCC's DTV Race Car Crashes... again [Reuters]
Last month, the FCC announced that it was paying $350,000 to become a lead sponsor for NASCAR's #38 driver, David Gilliland. The FCC sponsorship was ostensibly to bring public awareness to next year's digital television transition. In it's first race, the DTV car crashed into the wall at Martinsville Speedway. Then, adding insult to injury, the group Citizens Against Government Waste gave the car the dubious honor of "porker of the month" for the use of taxpayer dollars to pay for the sponsorship.
But the tale of the DTV car doesn't end there. In the most recent NASCAR race, held on Sunday, the FCC's DTV car endured a second fiery crash. Thankfully, Gilliland again was uninjured.
Broadcasters and cable operators have provided hundreds of millions of dollars of free airtime to educate Americans about the impending digital transition. Surveys show that nearly all Americans are aware of the transition, but many still need to know what they need to do to continue to receive television signals on February 17, 2009. Rather than crashing race cars into walls, the federal government should be focused on educating these Americans about the options available to them in order to make a successful transition to digital television.
And if I were David Gilliland, I'd be wondering if that paint job has a hex on it.


