Super Bowl XLVI Drove Internet Traffic Down As Much As 20% [Multichannel News]
Network management firm Sandvine has crunched the numbers during last Sunday's Super Bowl broadcast, finding that Internet usage dropped as much as 20 percent during the game compared to the average Sunday evening. More than 111 million Americans were watching the game on television, with the interest in the game action and halftime show trumping Internet usage. The game was the 6th highest rated Super Bowl ever.
Sandvine found that NBC's first time streaming of the game online accounted for 6.2 percent of all downstream broadband consumption during the 9pm Eastern hour on Sunday. NBC has announced that 2.1 million watched some portion of the game online.
Netflix usage was one of the top victims of the game, with downstream traffic attributed to the streaming service dropping by as much as 40 percent during the game.
While it's clear from Sandvine's broadband traffic count that Americans still prefer watching the game on traditional television, the most important number resulting from the game, at least for this avid New York Giants fan, was the final score. Giants 21 Patriots 17.