The news was shared by The Globe and Mail, a Canadian newspaper, who reported that the labs are owned by Canadian telecom companies Rogers and Bell. This would seem to suggest that Apple was at least considering taking a route similar to the one taken by Microsoft when it teamed up with Comcast and other providers to have TV services added to the Xbox, as opposed to Apple offering its own form of subscription video service.
The Globe and Mail went on to say that Apple was actively looking for a partner on the project with wireless and broadband capabilities. IHS analyst Jordan Selburn suggested to Wired that Apple would be more likely to reach out to a broadband and video company that had the most customers, given how Apple likes to make a big splash with its new products.
In addition to the report from Canada, a Best Buy survey leaked on Monday that asked buyers whether they would be interested in an Apple-branded television. Further, Apple was reported last week to be reaching out to suppliers for a display and other television set parts.