It was apparent early on that tablet and e-reader manufacturers had a strong holiday season. Now the Pew Research Center's Internet and American Life Project is putting some numbers behind the devices sales.
Telephone surveys were taken through mid-December and January and the results show that ownership of both tablets and e-readers nearly doubled in the course of one month. In December of 2011, 10 percent of US adults owned tablet devices and 10 percent owned e-readers. The comparison survey conducted in January of 2012 showed that the percentages for each category jumped to roughly 19 percent.
For the most part tablets and e-readers have grown at the same rate with the percentage of ownership differing on average only about 1 to 2 percent each month. Both stayed relatively stagnant throughout the Fall of 2011 before spiking in January.