Your Facebook data will now be used to study trends in voter sentiments for political analysis. The Washington DC publication Politico has teamed up with Facebook to create charts detailing the sentiment of Facebook users toward political candidates over time.
With the South Carolina Republican primary taking place this coming Saturday, Politico wanted to see how many mentions in posts and comments each of the remaining candidates was receiving on Facebook, and Facebook was willing to provide the information.
The major potential problem for Facebook here, especially considering its troubled past with privacy issues, is that the data being sent to Politico includes material that users have marked private – according to All Things D. Facebook contends that the data is sent in the aggregate without any personally identifying information.
Facebook publicly announced this arrangement with Politico on Tuesday morning.