Cox, Suddenlink Join Google TV Ad Network [Multichannel News]
It's a new way of handling television ad buys. For example, companies looking to advertise on television can go through Google TV Ads and pay strictly based on the number of impressions that a particular ad receives.
Since it was launched Google has attempted to partner with the various cable and satellite providers so that its ad network would reach more and more viewers. When it began, Google was only working with Dish Networks, but it has since added DirecTV, Verizon FiOS and Viamedia. Each network that Google partners with means more inventory that it can sell on behalf of these providers to potential ad buyers. Until recently, Google had yet to ink a deal with a major cable provider.
Google TV Ads can now say they have cable providers on board, since they have added Cox Communications and Suddenlink Communications to its network – adding roughly 42 million new households in the U.S.