The latest comScore report on online video viewership highlights some impressive numbers for the month of October. In the U.S., 184 million Internet users watched online videos for an average of 21.1 hours per viewer in October. About 42.6 billion videos overall were viewed, which is higher than any monthly total comScore has ever found.
As usual, Google Sites - YouTube - was the overwhelming top video site. In October, almost 161 million unique viewers visited Google video sites and almost 21 billion videos were viewed. Each YouTube/Google viewer spent roughly 424.2 minutes viewing video in the month.
The next two major video sites were Facebook and VEVO with 59.8 million and 57 million unique viewers respectfully. That's good news for Facebook, which had dropped down to the fifth spot in September.
Interestingly, though they were second in total unique viewers, Facebook dropped to eighth in minutes per viewer with only 18.4. Hulu, on the other hand, only had 29 million unique viewers (putting it in 9th place in that category), but had an impressive 202.2 minutes per viewer – second only to Google Sites/YouTube.