Logitech Gives Up On Google TV, Says It 'Cost Us Dearly' [Silicon Alley Insider]
In late 2010, Logitech signed on as one of the primary manufacturers of Google TV devices. According to De Luca, Logitech produced a large supply of boxes at that time because they believed the $300 device would be the hottest item during the 2010 Christmas season. Of course, it didn't turn out that way as the initial version of Google TV received primarily negative reviews.
De Luca went on to say that Google TV simply wasn't ready for launch last year and the mistake Logitech made was investing too much too early in the product. He described Google TV as "beta software" that may have a chance in the future, but that software would be a "grandchild" of the current Google TV software.
The failures of Google TV, along with a few other missteps overseas, cost Logitech over $100 million in operating profit.