Black Friday online shopping leaps 26 percent [CNET News]
The first numbers from the unofficial start to the holiday shopping season are in and they show a jump in online purchases. ComScore has released data that shows U.S. consumers spent $816 million in online purchases on Black Friday, the day after Thanksgiving. That's a staggering 26% percent increase over the 2010 Black Friday.
ComScore's numbers correspond to data released by IBM Coremetrics which showed a slightly lower increase of 24.3% in online Black Friday spending.
Spending Black Friday online is becoming a more popular retail activity, as not only an increase in sales, but also in web site visits to retailers. Fifty million people logged on to a retail site Friday, which was an increase of 35 percent over 2010.