Seven months after Google reportedly spent on $100 million on original content for its video sharing site, YouTube, The Wall Street Journal reports that YouTube is planning to launch a Channels feature. Channels will be several content hubs, organized around a theme, with several hours of original programming for online viewing.
The launch is expected to be part of an overall site redesign, rather than just an addition to the current structure. The Journal reports that companies like News Corp have been involved in the creation of the content.
YouTube's current format of allowing users to upload and share videos is expected to be retained, but it remains to be seen how it is feautured among the professionally produced content.