DVR Penetration, VOD Monthly Usage Hit New Highs In U.S. [Multichannel News]
The results of a new survey from the Leichtman Research Group indicate that more American homes have at least one DVR today than at any point in the past and that video on demand usage continues to rise.
Leichtman spoke with 1,347 adults in the U.S. during August and September, finding that 44 percent of households have one or more DVRs and 14 percent of households have more than one DVR. While nearly half of all homes have a DVR, the survey found that 90 percent of television viewing remains live content, rather than time-delayed recordings.
Last year, the research firm determined that 52 percent of digital cable customers viewed video on demand content at least once each month. This latest survey indicated that figure has risen to 62 percent of digital cable customers.
Leichtman also asked some questions about Netflix customers, finding that 86 percent of Netflix customers also subscribed to a cable television service.