Half Of Americans Watch Online Video: Nielsen [Multichannel News]
On average, Americans watched 146 hours and 20 minutes of television each month during the quarter. That number represents an increase of 2 hours and 43 minutes vs. the same time period last year, representing a nearly 2 percent increase. Compared to the 2010 results, time-shifted television viewing rose 11 percent due to increased DVR penetration.
Nielsen also reported that online video is now watched by 48 percent of Americans. Online viewing comes out to an average of four hours and 26 minutes per person each month. While that's an increase of 15 percent over the same quarter last year, it still only represents three percent of the average time spent watching traditional television.