The third quarter results that Netflix recently released show customer subscriptions dropped to 23.8 million, which is a staggering 810,000 customers lower than its second quarter numbers. In fact, the numbers are even about 200,000 lower than Netflix had forecasted for the quarter halfway through September, even taking into account the impact of the rate increases.
The customer losses weren't just on the declining DVD service either. Netflix posted significant subscriber losses for both the DVD and streaming businesses – also lower than their mid-quarter projections. The streaming side was down to 21.45 million customers despite September projections of 21.8 million, and Netflix reported 13.93 million DVD customers compared to a 14.2 September forecast for the quarter.