Hulu's Owners Call Off Sale [All Things D]
Several companies, including Google and Amazon, were potential buyers of the video streaming service Hulu. However, none of those companies is going to end up purchasing the service now as the owners of Hulu have announced their decision to end the auction.
The majority of the value of Hulu comes from the programming of its three broadcast network owners – Fox (News Corp), ABC (Disney) and NBC (Comcast). If those three companies sold Hulu, it would likely have had to include exclusive online rights for a period of a few years.
Now that Hulu's owners have announced that they won't be selling, at least for now, it will be interesting to see whether there are any changes in store. Recently Hulu announced that it had hit the 1 million subscriber mark for its paid Hulu Plus service, and that paid subscriptions will soon account for half the venture's revenues.