Vdio is the latest startup of Janus Friis, who has co-founded other successful startups Skype, Rdio, and KaZaA. After GigaOM's initial discovery, Vdio sent a list of Q&A's confirming the earlier reports.
Currently, Vdio is in closed beta and will initially be released only in the U.K. There doesn't appear to be any close relation to Vdio's operations and the operations of Rdio or Skype, other than having the same co-founder.
It'll be interesting to see how much competition Vdio can truly give to Netflix, but even in the brief Q&A they released, Vdio has already taken a shot at that company. When asked how their product will compare to Netflix, Vdio answered "We think people will love using VDIO."
But the real question is, what makes you different from other Internet video services already out there? Given how questionable, the number of video Internet services which can possibly survive, their answer didn't tell us anything about them.