Adobe: 'TV Everywhere' Log-In Service Covers 90% Of U.S. Pay TV Market [Multichannel News]
Since its release, Adobe Pass has been widely adopted across the cable industry with companies like Comcast, Time Warner Cable, Cox Communications, Cablevision, Charter, and Suddenlink using the authentication service for their TV Everywhere applications. Programmers including Fox Networks, Turner and CNN, Hulu, MTV, Scripps Networks, and AMC are also using Adobe Pass.
Adobe demonstrated Adobe Pass at this week's IBC in Amsterdam and announced that roughly 90% of the current cable and satellite television market is covered by Adobe Pass. Adobe also previewed several feature improvements for the service including improvide iOS device delivery for content owners.
Adobe Pass allows users to access this content over a variety of Internet connected devices, and can be distributed in a variety of formats including Flash, HTML 5, and Silverlight.