Google To TV Industry: Adapt Or Die [Silicon Alley Insider]
Last week, Google Chairman Eric Schmidt gave a lecture to TV industry representatives in the United Kingdom, shedding light on how he expects television (and Google's approach to television) will change in the near future.
In short, Schmidt stated he believes TV will become more social and more mobile and that he does not plan to compete with the content industry. He also stated that Google does not have strong feelings about whether content should be free or paid, and he suggested that Google is not interested creating its own content.
Schmidt believes people want more social layers to their television viewing experience and that this addition would be beneficial to broadcasters as well. By incorporating social features like trending hashtags currently used on Twitter a particular program's awareness (and viewer rating) could be enhanced. Social features could also help provide more instant feedback and viewer engagement. Schmidt also pointed to the "Hangout" feature in Google+, which he believes could allow viewers to feel as though they are watching programs together, even if they're on opposite sides of the globe.
Schmidt had a lot to say about TV content and how Google plans to deal with content providers. He reiterated the point that Google TV was not built to compete with content providers, but instead to enhance the experience of viewing the content they provide.
Schmidt said that he didn't have a strong feeling toward the price (or lack thereof) that should be put on content – only that it be made available to as many people, and in as many ways, as possible. Although Google has played with the prospects of creating content through original content on YouTube, Schmidt said Google is not interested in pursuing content creation any further and is much more interested in creating new and improved ways to view content produced by others.