Google Is Still In The $2 Billion+ Hunt For Hulu [Silicon Alley Insider]
The Hulu bidding process currently includes Amazon, Yahoo, and DirecTV, in addition to Google with initial bids due on Wednesday.
With the video set-top implications of Google's Motorola purchase, ownership of a premium online video service could be a very interesting addition to the Google ecosystem, raising more questions about the role that the search giant wants to play in the future of television.
It's being reported by the Wall Street Journal that the bids will range for $500 million to $2 billion on expected revenue of $500 million this year. The video service is owned by three of the four major broadcast networks and long-term access to their content would be critical in delivering the young Internet service any real value in a sale.