AT&T to Start Data Throttling, How Will It Affect Users? [Read Write Web]
AT&T announced late this week that beginning on October 1 it will dial down the speed of the heaviest data users on its mobile network. AT&T is defining the heaviest users as the top 5 percent of data consumers on its network, rather than giving a specific cap.
According to the phone company, the customers that will feel the crunch typically use more than 12 times the amount of data as the average customer. Customers that receive the speed downgrade are going to be given notices by AT&T that they have used the requisite amount of data to fall into the top 5 percent. The dialed-down speeds will last through the end of each customer's monthly billing cycle.
AT&T chalks up the move to a limited amount of mobile data bandwidth in the face of increasing demand on its network and its efforts to maintain service levels for all customers.I think this policy is worse than setting clear caps, leaving it up to consumers to find out the hard way -- after the fact -- if they used so much bandwidth that they are being placed in the penalty box for a whole month.