NYT rolls out online pay wall [The Hill]
The newspaper recently added a pay wall to its website that blocks users' access to their content unless the user has paid the subscription. Users will be able to view up to 20 pages a month for free before being asked for a digital subscription. And idividual articles found through search engines or social media will continue to be available.
Subscribers to the New York Times’ print edition will receive a complimentary subscription to the digital edition, and users of the Times iPad app will only have to pay an additional $5 per month. A full digital subscription that provides access to smartphone and digital apps will run $35 per month.
It’s a move that the newspaper made to stave off declining subscriber losses for its printed product in favor of the online version. The New York Times is one of the biggest newspapers to implement this type of pay wall, and while some readers may not be thrilled with the development, Wall Street was impressed. The newspaper’s shares jumped more than 5 percent after the announcement.