Netflix Reduces Video Quality To Limit Canadian Cap Impact [Broadband Reports]
Canadian Netflix customers will now have the ability to choose between three different video settings.
The lowest setting, which is now enabled as the default, has a video quality of 625 Kbps and audio output of 64 Kbps. Netflix estimates that if a customer watched 30 hours of streaming video in a month, that customer would only use a total of 9 GB. Similar viewing with Netflix’s former video settings could use as much as 70 GB.
The second setting limits video to 1200 Kbps and audio to 284 Kbps. Thirty hours would use roughly 20 GB. The highest quality setting streams video as high as 4800 kbps (HD video) and 384 kbps for Dolby 5.1 audio. Thirty hours would consume about 67 GB.
Under a cap like the one Comcast (in the US) has at 250 GB, streaming at the highest usage HD rate would still give customers around 112 hours of Netflix viewing. However, the Netflix streaming consumption settings are currently only available for Canadian customers.