Adobe Pass to push multidevice video rights [CNET News]
Adobe is looking to get into the evolving TV Everywhere landscape with the introduction of a new service called Adobe Pass. The company is seeking to keep its Adobe Flash platform relevant as cable providers move video services out to the web and mobile apps by providing rights management options for Flash and HTML5 video content.
Adobe Pass promises to run from within a user's current browser without an additional download required, enabling providers to authenticate customers for video playback. Because it's able to deal with both Flash and HTML5 video, Adobe Pass will run on PCs, Macs, and a wide range of mobile devices - including iOS devices without Flash support.
The bottom line with Adobe Pass is that providers will have soon have the ability to stream programming to the web to authenticated customers with an off-the-shelf solution.