Earlier this year, we announced that Lexington and Northern Kentucky would be Insight’s first two markets to transition to an all-digital format. Once that transition is completed, customers will have access to more than 100 HD channels, multi-room DVR and the fastest Internet speeds available.
At that time, I told you that we planned to make this digital conversion in each of our districts and to “stay tuned.”
Today, we are announcing that Louisville will be our next market to transition to an all-digital service. As a result, these incredible TV and Internet products that we announced in Lexington and Northern Kentucky will also be coming to our customers in Louisville.
In early December, we will begin communicating with our customers to tell them what they need to to in order to prepare for this transition, called the Digital 6.10 Upgrade. Channels that are currently transmitted in analog will be provided in digital after this conversion.
As we’ve done previously, we’re committed to making this conversion as seamless as possible. In fact, you might be interested to know that we’re very close to reaching the 100% mark in Lexington of customers who have access to digital and we’re now well above 95% in Northern Kentucky. And that's no small accomplishment. Remember it's not just about the big TV in the family room (which is likely to be watching digital already) but also the seldom-used TV in the guest bedroom as well.
I’ve said this before, but it bears repeating; this is a complicated process that won’t happen overnight. We’ll be certain to keep you posted about our progress as we work hard to minimize any disruptions caused by the process. When we begin to transition channels in Louisville – something that won’t begin to happen until next year - we’ll be communicating to every customer to make sure the transition is as seamless as possible.
And as I previously mentioned, for those of you in other Insight markets, stay tuned. We will be announcing the timing of the rest of the districts as soon as we finalize our schedule.