Ookla Begins Ranking ISPs [Broadband Reports]
Network metrics firm Ookla, which runs the popular broadband speed testing site Speedtest.net, has now announced that it will be ranking ISPs by speed and value, using the data that it gleans from the numerous users that use Speedtest.net. Users that run a broadband speed test at the site now have the option of recording additional data about their ISP at the conclusion of the test - including the ISPs advertised speed and price. Ookla compares the advertised speed to the tested speed across the sample of all an ISP's users that test their broadband speed to develop a speed index.
According to Broadband Reports, most of the ISPs that now lead the Ookla speed index are cable broadband providers.
In addition to the speed index, Ookla plans to begin providing a value ranking for ISPs, ranking them based on price per Mbps. Preliminary data from Ookla indicates that users across the country pay an average of $5.06 per Mbps downstream, derived from a sample of 100,000 users that have already posted their ISP information at Speedtest.net.
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