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Thursday, May 13, 2010

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An Insight Customer

Quote:

The problem with the conversion into bits is that there doesn’t appear to be a simple way to effectively identify which bits represent which content.

This just shows how much you really don't get it. Why should it matter which bits are whose? They're just ones and zeros and in the end it doesn't matter if this one or that zero is sent to me for an email or a Fox tv show or a WB movie. Bits are bits and what IP television really means is an increased efficiency in what you at Insight provide and I at home consume. You are *already* providing all the content I consume via my television as "bits" since I watch HD. That HD television feed is provided *digitally* (ones and zeroes) so what is the real difference between sending that via QAM over cable or MPEG2TS over IP? AT&T, for all their shortcomings actually gets this point with their U-Verse service. The end user gets a 36 Mbps connection over which AT&T sends television service (up to 18 Mbps), VOIP (up to 96kbps) and internet connectivity(up to 18Mbps) all over the same IP connection. This is the direction that I think Insight should be looking. Yes, there will be infrastructure changes to provide services like IPTV, but in the end bean-counting the bits is the *least* productive thing anyone should be looking at. People like Mark Cuban don't understand that in the end, bits are just bits, and no one should care at a transport layer whose are whose. Don't fall prey to his ownership-centric thinking.

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