12% of Super Bowl Viewers Use Web During the Game [Mashable]
Did you enjoy last night's game? It had all the action that a matchup of the top teams from both conferences of the NFL promised. Of course, while most of the action happens on the field during the Super Bowl, there's also must-see television during the commercial breaks, with TV's most creative ads. I noticed that many of this year's Super Bowl ads included a call to action that invited viewers to log on to the web for additional information or video. According to a study from Nielsen, 12 percent of Super Bowl viewers last year spent time on the web while watching the game.
Those keeping an eye on the game while surfing spent an average of 24 minutes online, with Facebook being the top site visited. Surprisingly, only 18 percent of those users visited sports sites where there would be information associated with the game. With all the commercials exhorting viewers to log on during the game, it will be interesting to see whether the percentage of Super Bowl viewers surfing will be higher this year.
And, if you're looking for a recap of the game's ads, YouTube has a channel dedicated to recapping the ads and allowing viewers to rate their favorite Super Bowl ads.
Betty White rocks!
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