If you've been an online video aficionado for some time, you've likely experienced the frustration of having a video stream stop playing to re-buffer the content. If you're an Insight customer, you probably haven't had that experience in a long time, since our 10 Mbps and 20 Mbps broadband speeds are more than speedy enough to keep up with the largest video streams.
A recently released study by Tubemogul, an online video distribution and analytics company, indicates that 81 percent of viewers watching a video stream that stops to re-buffer content surf away from the page displaying that video. Buffering is the process of downloading the video content to a user's computer ahead of the current play position to allow streaming videos to play smoothly. Buffering is designed to only take place at the beginning of a video, but if the download rate doesn't keep up with the play rate of the video, then a stream must re-buffer the content.
Tubemogul used data from 192 million separate video streams to analyze how frequently videos re-buffer and how forgiving viewers are of the re-buffering. Overall, slightly less than seven percent of all streams experience re-buffering and viewers are somewhat more likely to stick with long form videos re-buffering than shorter online videos from sites like YouTube.