Apple iPhone users that are heavy data consumers may be getting some "incentives" to cut down their data use on AT&T's wireless network, according to comments made by the head of AT&T's wireless division recently. AT&T is the sole provider of iPhone service in the U.S., and at a recent investor conference, AT&T wireless head Ralph de la Vega told attendees that 3 percent of smartphone users are consuming 40 percent of the company's wireless bandwidth. Most of the smartphones on AT&T's network are iPhones.
According to CNET, de la Vega indicated that high-bandwidth applications were responsible for the disproportional usage of bandwidth, and that AT&T was developing a plan to cause users to curb their bandwidth use.
AT&T has suffered from questions about slowing data speeds on their wireless network due to the limited bandwidth, and this announcement appears to be an attempt to solve their limited bandwidth issues. According to CNET, de la Vega indicated that AT&T may bill data usage on a metered basis as an incentive for their iPhone users to consume less data.