Video-On-Demand Now 27% Of Internet Traffic: Study [Multichannel News]
Last week, I passed along data from two Internet traffic studies from Cisco and Arbor Networks that indicated the growth of streaming video as a percentage of total network traffic. Network management systems vendor Sandvine has released another traffic study that tends to confirm the same findings that Cisco and Arbor Networks reported. Sandvine's 2009 Internet traffic trends report found a substantial bandwidth growth shift toward streaming video sites like YouTube and Hulu - accounting for 27 percent of all Internet traffic.
That's up from 13 percent in Sandvine's study from last year, more than doubling streaming video's portion of the bandwidth pie in a year in which all segments increased. Peer-to-peer traffic's percentage appears to be taking the brunt of the growth of streaming video, which fell from 32 percent of all traffic to just 20 percent this year.
And while Cisco reported the average broadband user downloaded 11.4 GB per month, Sandvine reports a smaller 8 GB per month average download. Sandvine's analysis of Internet prime time roughly correlates with Cisco's findings, with Sandvine calling the 7pm-10pm time period downloading "prime time," while Cisco tagged the 9pm-1am time period "prime time" for the Internet.
Overall, it appears the most important trend reported by all three traffic studies is the ongoing shift from illegal content trading on P2P networks to legal content viewing on streaming video web sites.
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