CHART OF THE DAY: Boob Tube Still Dwarfs YouTube [Silcon Alley Insider]
Nielsen is out with another Three Screens report, that shows that while web video usage is growing by leaps and bounds, it's still dwarfed by traditional television viewing. In the second quarter of this year, the average American watched 141 hours and 3 minutes of television each month, that's a full two hours more than the same time period last year. And web video? That's up a full hour per month over the second quarter of 2008, to 3 hours and 11 minutes. This is a continuing trend from the last couple of Nielsen Three Screens reports, continuing to suggest that web and mobile video are additive technologies - causing viewers to watch more television, not less as they substitute web video for television.
Mobile video watching is still limited to only a few mobile phone users, as 15 million Americans watched video on a mobile device in the second quarter. That's only 6 percent of the entire mobile equipped population. And mobile video viewing was down over the same period last year, suggesting that the quality of the mobile video experience just isn't there.
Another interesting measurement that Nielsen reports is the number of people that are multitasking their Internet usage with television viewing. I'm sure many readers fall into the 56.9 percent of Americans that spent time doing both. On average this large percentage of multitaskers spent nearly three hours each month on the computer surfing the web while watching TV.