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Friday, September 04, 2009

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Robert Gessner

Michael:

Thanks for this message even though the issue probably won't proceed to far given the legislative calendar in DC.

I also have been examining this problem and find that the FCC really needs look no further than DIALNORM as it is included in the ATSC standards. It seems that all they really need to do is use their bully pulpit to force all of the participants in the television "food chain" (producers, distributors, networks, MVPDs) to understand and comply with a standard that already exists.

Best wishes.

Bob Gessner
President, Massillon Cable TV, Inc.

Gary Dayton

Why isn't it so simple? Especially now that HD content is broadcast using Dolby Digital. My recollection of DD licensing agreements is that there is a DSP limiter of sorts that can be implemented that's commonly called night mode. It's usually used for watching movies, and is a hard knee fast acting compressor that smashes loud sounds down to a preset threshold. I can't imagine why it would be impossible to use such a circuit for limiting the level of commercials.

This is not a government regulation issue. Why not make as part of your contracts with broadcasters that they must maintain a minimum dynamic range and not sustain 0dBFS for more than a few milliseconds at a time or something.

Don't drag the gov't into this no matter now obnoxious it is. I for one protest this menacing behavior by not patronizing brands that practice this type of advertising.

Insight customer,
Gary

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