Starz Entertainment joins On Demand Online Trial lineup [Comcast Voices]
It didn't take long for another content provider to join Time Warner in providing streaming content for Comcast's On Demand Online, part of the TV Everywhere platform. Starz Entertainment, among others, has joined Comcast's trial of 5,000 customers experimenting with Comcast's online video streaming portal, On Demand Online. While On Demand Online allows current Comcast customers in the trial group to watch the content via their web browser, the TV Everywhere platform promises to allow users to view the content via their mobile devices in the future.
According to Comcast, much of the Starz content will be available online as soon as it is available via the traditional On Demand service. Currently the content is only available in standard definition, but a high definition upgrade is in the works for the service.
A key part of the technology that Comcast is employing is to offer its customers a viewing option that allows current cable customers to authenticate themselves to the site which will provide them with access to online video at no extra cost.
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