Typical U.S. TV Household Now Gets 130-Plus Channels [Bit Rate]
It should come as no surprise that the average number of television channels that U.S. households receive has more than doubled in the past decade, according to the recently released Nielsen Media Research 2008 Television Audience report. In 2000, U.S. households received an average of 61.4 TV channels. Last year, Americans received 130.1 channels on average. And of those 130.1 channels, during a given week, the average household watched 17.8 channels for at least ten minutes.
Nielsen's Television Audience report also indicates that television viewing increased an average of 40 minutes in 2008, from 2007. Last year, the average U.S. household watched 58 hours and 27 minutes of television.
Nielsen's report measured how many American homes have high definition televisions (32 percent) and DVRs (24 percent). Homes with DVRs increased from 21 million in 2007 to 28 million in 2008. Eighty-two percent of American homes have at least two televisions, and 54 percent have three or more.
The report is full of many other statistics about how Americans watched television during 2008, and includes trendlines from previous years' reports on television usage. To read the full report, you can download a copy here.
Comments