ESPN Goes Interactive With SportsNation [NewTeeVee]
There's a new live, daily show on the cable sports network ESPN called SportsNation, which aims to engage the millions of sports fans watching the network via Twitter, Facebook and other online outlets. During the network's SportsCenter show, ESPN frequently features the opinions of "SportsNation" via online polls that have been previously posed on SportsCenter, encouraging viewers to go to ESPN's web site and cast their vote. The new show takes those online polls to the next level, elevating that interaction to its own platform. The show debuted Monday on ESPN2.
The SportsNation web site indicates that the show plans to be "the most interactive show on TV." According to NewTeeVee, the show's opening segment features questions for viewers that encourage them to vote in online polling and results are shown on-air. Another segment features fan phone calls to the show, and yet another segment encourages viewers to tweet in responses to the hosts via Twitter. Sending the show's hosts online video of your favorite sporting event is encouraged, and the chosen few are broadcast on SportsNation.
With the increasing convergence of the online world with television, SportsNation looks to leverage the popularity of the ESPN network with sports fans' desire to express their take on the athletes and teams in the news.
You've got to hand it to ESPN for taking the new media opportunities to new heights. Good job guys!
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