VOD Orders Climbed 21% In 2008: Report [Multichannel News]
Even as long-form web video portals, like Hulu, gain popularity, cable video-on-demand viewing increased by 21 percent last year, according to audience-measurement firm Rentrak. Rentrak's research, compiled from data received from 35 million set-top boxes on a number of cable television providers - including Comcast, Time Warner Cable, Cox Communications, Cablevision Systems, and Insight Communications.
Customers who watch video-on-demand (VOD) watched an average of 17.8 VOD programs each month last year. And while customers watched around 2.8 billion views of free VOD content, approximately 13 percent of set-top boxes were used to purchase VOD content in any given month in 2008. Subscription video content totaled 23 percent of VOD watching, and transactional on-demand accounted for 3 percent of VOD.
Overall, cable operators processed 3.8 billion VOD orders in 2008. In comparison, Hulu streamed around 1.2 billion videos through 8 months of last year, according to online traffic firm comScore.
Comments