Nielsen: 2.1 Million Homes Still Unready After DTV Transition [Multichannel News]
Nielsen released a follow-up survey on preparedness for the digital television transition, and it appears that just over 2 million American homes still haven't made the preparations for DTV as of a week after the transition. So it appears that there actually are some homes in America where television simply is not viewed.
As of the June 12th DTV deadline, 2.5 million households were unprepared for the transition. That represents homes without at least one television connected to cable, without at least one television with a digital tuner or at least one television connected to a digital converter box. In the week after the transition, around 400,000 homes became prepared for DTV, but 2.1 million homes were still watching static on over the air broadcasts. That represents nearly 2 percent of all U.S. homes with televisions.
Nielsen will likely have new numbers at the beginning of next month that will show more of these homes finally making the change over to DTV. Until then, if you're wondering where your channels went earlier this month, please give us a call, we would be glad to help you get your channels back.




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