More on the TV Everywhere announcement

Why the Comcast-Time Warner Deal Blasts Open TV [NYT Bits Blog]

Yesterday, Comcast and Time Warner (the content company, not the cable company) announced the first trial run of TV Everywhere, the cable industry's first experiment to bring cable television content to computer and mobile screens of cable customers. The deal between two companies will put shows from Time Warner's TBS and TNT networks onto the Comcast OnDemand Online platform starting next month. OnDemand Online is Comcast's portal for authenticated streaming video content. The trial is set to include 5,000 customers.

On a conference call yesterday, Comcast and Time Warner representatives also discussed the general principles of TV Everywhere. Those include bringing more cable programming content to more customers across more platforms, allowing existing customers to watch programming online without an additional subscription cost, putting the highest quality programming and programming with the highest ratings online, and allowing authenticated customers to view the content from any broadband connection,

As the Bits post indicates, the new distribution model created by TV Everywhere creates more choices for cable customers when it comes to how and where they watch their favorite programming. And it creates the potential for new content distribution models. The day may not be far off when many cable customers stream HD content to their television screens via their cable broadband connection. It's not part of the initial TV Everywhere model, but it's not difficult to predict how customers may want to use this new platform.

Since both companies are anticipating additional announcements of new content over the next few weeks, stay tuned here for more details about TV Everywhere -- we're watching the developments closely.

Comments

[Nicole Vega]

Nicole here. I'm very excited about the ability I have with my Sling Adapter to access my live TV everywhere. I work for DISH Network but I've been a long time customer. The Sling Adapter connects to my VIP 722K DVR at home, high-speed internet is a must, the DISH Remote Access app for my Smartphone was free and that's all. If I'm traveling on business or stuck anywhere and bored, I've got my TV!